Lessonomics

better for people and planet

A green diary, on-line

17 November 2023

UNGC (UK) Advisory Panel member

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17 October 2022 (next week)

It seems green growth has become a 'thing' already. Over the weekend of 28 Sept 2022, as the Labour Party conference was just getting started, someone at HQ decided green growth was a good way to talk about a sustainable, fair future for everyone.

More here

17 July 2022

17 September 2022


GREEN GROWTH: PEOPLE, PRAXIS AND THE POWER OF WELL-CHOSEN WORDS


Just because someone doesn’t want a new phrase or word to become common place, doesn’t mean it won’t. Not so long ago, some sought to make the case for the two-word terminology ‘climate change’ not being the best shorthand to refer to; ‘the way the weather is changing in weird ways, that signals we’re pumping too much CO2 into the atmosphere and that the multiple impacts may well be catastrophic’.


The brilliant, award winning, campaigning journalist, George Monbiot works tirelessly to warn everyone of total natural world collapse. He also believes that green growth is just greenwash and we should all be sceptical of anyone, especially people in big business, talking about it, because those people will all be using it with one meaning (their own), but expecting the reader to be fooled into assuming it is a good thing – because green is just a good environmental colour and growth is just good all round, isn’t it? Well here’s the thing. Isn’t George really just meant to be focused on warning us all about climate change or natural world breakdown. In his switcheroo of ‘change’ for ‘chaos’ and ‘don’t say green growth’,  he is warning us that these two words, if they achieve common place use, with the meaning that is positive, it might, by then, be too late for us all to unlearn that meaning. And all this before we’ve all learned exactly what degrowth is or what it means to us or anyone else.


The unfortunate truth and equally infinite beauty of language is that words and phrases can be such powerful motivators, that no matter what authors, activists, writers and thinkers all do, it is society that will work out how it wants to use words to achieve the outcomes it needs. Stop for a minute and try to remember when you first heard of or spoke the words ‘Net-Zero’ or “Going Green” or “Levelling Up”. These phrases and words used together or apart are only as powerful as the energy we give them through interactive socialisation and inclusive language. It is people and dialogue that will decide whether ‘green growth’ is just greenwash. George and Jason can try to convince us otherwise, but ultimately, it’s people and their interactions who use words in millions of ways to shape a better future for themselves and others and the planet.

 

References

 

https://www.daera-ni.gov.uk/sites/default/files/publications/daera/Green%20Growth%20Summary.pdf

https://en.wikipedia.org/wiki/Green_growth

https://www.greengrowthknowledge.org

https://blogs.worldbank.org/voices/case-for-inclusive-green-growth

https://gggi.org

https://www.madeinbritain.org/about/green-growth-programme




READ more (click)

17 June 2022 (a day or three later..)

Visiting the one classroom where William Shakespeare
was taught for 8 years of his life was simply wonderful. 


Here's the website: Schoolroom & Guild Hall


 


17 May 2022 (yes, today)

circular-equality

starts today


Using Freire's theory of dialogic co-construction to establish shared meaning, Marshall Ganz theory of public narrative to galvanise people and drafting a work plan before the end of this year, I am sure I can create a critical mass of diverse people from global north and south that agree:


Reducing all global inequalities is just and
as urgent as the restoration and regeneration of all the natural commons.


Both ambitions are equally vital to us all.


www.circularequality.org


Join the dialogic co-construction?

18 April, 2022 (whoops!)

Four great books that pointed me to
Circular-Equality

Pedagogy of the Oppressed

Brazilian, Paulo Freire's prophetic and brilliant theory of social and educational exclusion and what to do about it.

Doughnut Economics

Dreadful (editor chosen) title but this book, and the author, Kate Raworth are the biggest pioneers that I have read on the topic of a fairer economy that serves people and planet.

Less is More

Jason Hickel is probably the youngest economist pushing the very difficult sell of 'de-growth' but his book inspired me to the name for this blog, and he does tell the 'Global South' story very well.

The Lorax

I got to this late - but it's brilliant and a perfect reminder that this topic of circularity is NOT new at all - we just we're paying close enough attentions.

YES! It's the 17th March 2022, and we are moving back to
CE or EC _
GG:MiB do not get picked for EarthShot prize nomination.


Circular-equality is the big (very big) idea for this month. Fusing circularity with inequality metrics into a new accreditation scheme is highly achievable and could be set up in 12 months or less. BUT, will it be helpful and does measuring both together help achieve a faster improvement on both.


What I will do is, rather than make a business plan, I'll write a (Ganz) public narrative planner, based on the MiB modelling but charging differently. Then I'll write to at least 17 people to ask if they see an advantage (an exponential one) to seeing the metrics for social and environmental performance in the same place and treated equally.


Tony's Chocolate 2022 report would be a good place to start, as would AstraZ
and also this story here:
The Guardian (of course)


EQUALITY was key to ancient Mexican city’s success, study suggests:  At its peak Monte Albán was home to 17,000 people, despite a lack of water supplies or fertile land.


Not on the 17th February 2022, but definitely on the 16th


I entered Made in Britain Green Growth Programme into the Nominee invite of John Elkington's VOLANs organisation, looking for EarthShot entries. If we win, which we should, I'll set up a Green Growth foundation.

THAT would be a big step towards, Circular-Equality

17 January 2022


This looks like it will be the year we smoke out B-corp as not much more than exclusive (and very cool) greenwash.


It won't be easy, there are 100s of others and we don't have much time. But if I can assemble the team (and include Team Emma, then it can definitely happen.


The USP might be that we ask people to upload evidence, including of course, peer reviewed evidence. So re-wilding people (non-profits) get the chance to sit alongside the Astra Zeneca's (planting millions of trees, whilst making money in big Pharma)

RE-WILDING (always gets my attention)


This story in today's Guardian of 1000+ hump back whales is my new year effort to always include at least one really hopeful story here. 


And knowing there are people like this around (wealthy individuals giving money to extinction rebellion) does also make me think there are more people to look up to than I am noticing.



Industrial scale re-wilding

From The Guardian today: Philip Hoare

Good news doesn’t get any more in-your-face than this. One thousand fin whales, one of the world’s biggest animals, were seen last week swimming in the same seas in which they were driven to near-extinction last century due to whaling. It’s like humans never happened.

Image copyright: Conor Ryan

17 December 2021: literally!

A great day to celebrate all things social and circular.

The answer, I think so far based on all I have learned is this: to create an accreditation for everyone that brings them together to solve the big three global crises.


  1. Inequality
  2. Biodiversity loss
  3. Climate change


If Made in Britain is this:


Regulated social media building a public narrative to solve the problem of not enough businesses being 100% transparent about their achievements.

Then what is coming is this:


Regulated data and evidence gathering and presentation on the net benefit of business activity in the big three, using the icons and target setting of the globally agreed upon, SDGs. 


I think.

 

17 November 2021: that's today..

Heffers, here in Cambridge are the circular stars this month with their bookshop full of new and old books.

01

Oxfam should worry

This predictable develop-ment in lessonomics could lead to charity shops competing directly with John Lewis. Or rather vice-versa..

02

Take it back

I asked at Heffers if they take IN old books as well as selling them in the store. They do!


That's good news.

03

Well organised

A high quality bookshop is the right place to buy high value, collectable or precious books. NOT as a way to make a few pence for a charity.

04

The economists

The business model could easily be studied for circularity or #circularism (if that is a thing yet?)


We def need an 'ism for the new economic model emerging. Surely not

DOUGHNUTISM...

17 October 2021 (again)

my poor attempt to bring Freire into the green growth debate


Re-wilding

Could strategic, fast acting re-wilding projects, be defined as green growth?

Like this one:  link

DEAL

Can Kate Raworth's genius  action labs start to shape a new social contract that includes green growth?

Slowth businesses

Could a for profit business that has taken 100 years to grow to £100m pa, lead to new circular businesses?

De-growth

Can millions of sceptics be convinced to down scale for a richer life and make it less socially acceptable to waste any time and money?

17 October 2021

(a day late..|:-)


Tried writing to John Elkington again on the anniversary (8th Oct) of dreaming up the idea of regenerative economics being a measure only of restoring the commons. 


It didn't work.

This month's entry has to be about three key characters, sounding like they are close to giving up. 


George Monbiot, Will Hutton and Lord Puttnam all sound a little like they are admitting defeat and throwing in the towel. I am 100% sure they are not, but the language they are using gives that impression sometimes.


The key reading for me this month was the life changing Pedagogy of the Oppressed.  

Paulo Freire knew that words are vital so we have to pick them carefully and we can't assume they mean the same to everyone.


If we genuinely believe that solving inequality can lead to a balanced climate and economy and society, we have to interact with as many people as possible to build that utopian narrative of the future together. That's all.


 I think Kate Raworth is on that path with the DEAL. I must make contact. 

88 years of love & service: 12 August 1933 to 31st August 2021

Christopher Stanley Pearce

We want and we need our heroes to live forever and they do somewhere very special inspiring us to be better versions of ourselves even when we are tempted to choose something a little less than exemplary or less than perfect or simply not right but our heroes our inspirers our guides are there always in ways we often don't feel we just act on how they act if it were them and that is how our heroes are and that is why our heroes last forever

17 August 2021

The time is now for a SOCIAL IMPACT, open databse and visualisation for business. 


That means taking action to deliver this well before 2030.


It will report live with dashboard and maps on global regenerative action by business.

17 July 2021: Riverside

RIVERCIDE was one of my highlights this month. I gave the producers £30 which I hope helped to realise the event: a live streamed documentary hosted by the relentless prophet George Monbiot. 


BacoFoil are telling the customers that read their packaging, that they are on a circular mission.


I've been invited to help shape new People/Planet event at the Eden Centre in March next year, Anthropy. I hope I can influence it producing some regenerative outcomes, like RESTORING THE COMMONS (see previous posts here)  :-) 

We need to measure volunteering

Circularism this month

It's mainstream already - thank greeness

17 June 2021: For the past two months, I've enjoyed watching the circular stories roll in through the news and commercial channels.

Menu

17 May 2021: Green growth is now a thing...offically.

Launched softly on Earth Day 22 April, the MiB GG survey is the gateway to GG programme and a soon to be challenge to B-corp.

Emma

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Mark

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Mandeep

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Alberto

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17 April 2021: YESTERDAY, I applied for Made in Britain to join the UNGC (UK). After 6 years of working for MiB, and 4 years disseminating the UNGV values and SDGs, it's the right time to do some 'managing upwards' and help them reach more businesses and minds.

Attending a couple of extremely well meaning EF Schumacher events confirmed that not many around the world are thinking 'renewed 5th economic sector to measure exponential restoration of the commons. But SOMEONE must be...


CHARITIES are part of the growth problem. As George Monbiot and others are highlighting. So I'll be looking out for SLOWTH businesses and new regenerative economic models like Ideal and fill.


At MiB, we measure propensity for collaboration first, then positive memberships interactions, then the financial sustainability. All vital, but money, by no means, the most.

UNGC (UK)

17 March 2021

The month I planned a short PPT for Lord B about regenerative economics.

Next week, if all goes well, the entire UK manufacturing sector will know about a new, 5th economic sector to measure exponential regeneration of the commons. 

Emma Kent (of team JEMMA at CJBS will be joining me and Victoria Page to illustrate some circular actions from MiB members and what that tells us about the resource scarcity paradigm.


Reading 'Less is More' by Jason Hickel - illuminating.

Met Jenny Poulter at Volans

Watched Kiss the ground and loved the target, 50% regenerative farming in USA by 2025. Hopefully I can report on that here.  :-) 

17

February, 2021

De-growth principals: 15 of them

06

Proximity

Something made closer to where it is needed.

10

Commons

I was relieved to see this one.

200


Green cygnets

That's what I'm trying to convince John Elkington of, this Friday, 19th.


TREEDOM at last
17 January 2021

Maria, the social scientist in the family, found this one. We were looking for something to gift people on-line and she discovered Treedom, a relatively conventional business selling regeneration. 

A quick investigation into the measured regeneration leads me to believe they need a 5th economic sector where they can be measured for ALL the good they are doing. Both social and financial and regenerative (growing appropriate trees in sensible places.

John Elkington has agreed to 'ponder' the idea of a new, re-branded 5th economic sector. I nudged him on Twitter a couple of times and he asked for a bit more information about Made in Britain. I also dropped in the diagram (image right) which sort of makes it all look obvious - which it is.

Lots of really good mainstream media about re-wilding and regeneration. And we have our MiB Green growth programme ready to launch soon. That's a useful step towards the managing upwards phase - SME's teaching mega business how to be really green.
Capture CO2 here

17 December 2020

'BRILLIANT!' That's what Ryan Rafaty (Postdoctoral Research Fellow in Climate Policy, Nuffield College, University of Oxford) said when his penny dropped on the 5th economic sector idea/theory/brainwave I had on the 8th October.


The joy, for me, of chatting to Ryan is that he already knows all about 'commons' (as in Elinor Ostrom's) and was very receptive to my lay-persons ideas about re-naming the 5th economic sector. Well, I hope I have made the acquaintance of a person to help me start campaigning for this. I'm sure lots of others are on the same pathway, with us.

We've just not met them yet. |:-)


There's no link here (yet)

Regenerative economics: measured, monitored exponential 

If we first consider a big business that makes pharmaceutical products, with an enormous 'green' budget (or CSR department) and they opt to plant millions of trees to offset other carbon negative activity and to declare their overall good green-ness.


In 10 short years, Sebastião Salgado was able to regenerate a large stretch of Brazilian rainforest, by simply planting 1000 of trees and shrubs, strategically.

17 November 2020

Regenerative economics: measuring, monitoring and promoting the values associated uniquely, and only with actions by parties that exponentially restore the commons. 

The commons: the natural and cultural resources accessible to all members of all societies.
Learn more

Say it loud. A new economics,

business sector and lifestyle for everyone.


17 October 2020

Regeneration

Simply, the responsibility of putting back more than we all take out
- from resources, society
 - absolutely everywhere.

Thanks to John Elkington's new book, Green Swans (which was so clear, we need only read some 17 pages..) the vision is now hope. The missing link between the 'take' of economics can, thankfully, be declared as regenerative. Vital to success of this new sector is that the incremental, above the line figure of regeneration turns exponential with the growth below it. Put another way, people don't profit more than the planet does. Simple - now let's do it.

17 Sept, 2020
We can avoid extinction, if we focus on 'taking away', not 'adding to'


Today's DYSON challenge winner, designed a device that sucks up tyre granules, reducing their impact on roads. 
ADDITIVE SOLUTION

CAMPER shoes from Spain have declared they will accept back to factory, their old shoes, and offer 10 euros discount off a new pair. LESS landfill.

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SUBTRACTIVE SOLUTION
Without knowing the numbers, it would solve the problem by X%, if you could persuade people to use the car x% less.

This project, becoming policy for the business, should help to normalise the idea that products are only with the 'owner' whilst they are being used. Then they go back.

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17 August 2020: Bedouim, Hickel & John Lewis


This is where to mention local restaurant Bedouim (Tiffin-style return packaging) , John Lewis starting to rent out things (rather than just selling new) and Jason Hickel's new book, Less is More.

17 July 2020:
Circularity challenge

The past 30 days in circularity, for me have mainly been about squares. The shape of a circular economy is starting to emerge, but the challenges are real and the understanding is poor, even from the people who have been studying this for many years.
The 'who gets what?' simplification doesn't address the 'framework for collaboration' or the 'circular mission statement' needs, it ignores them. What is already possible, is to measure quality interactions around the subject, and monitor how many of them (the interactions) result in step change towards completion of the magic circle, by one company
The shape of a successful circular economy probably means businesses agreeing that they might never be 100% circular, but they can define themselves are 100% collaboratively circular - when, for instance, their waste is someone else's input material. 
Like the marvellous Made in Britain example: UPSO  

Fracino


Everything they ever made has been welcomed back to the factory for reconditioning, since they started.

return-ability

Marmax


Make furniture from waste milk bottles.

Less-litter/landfill

Mueller


Want to become 100% circular

circularity

Ideal


Cool, bulk system of product delivery with returns system

re-fill

17 June 2020: MAINSTREAM

As we emerge from UK's lockdown, and people are heading back to the shops to buy things they need, (and things they just want) there is a sense that society has taken a cautious step to mainstreaming 'green'. But it's coupled with a dread - we are racing to environmental and societal breakdown. Black lives matter has emerged to give me loads of hope about everything. 

There's lots of evidence in leadership PR that what many really want is a leaner, greener future, but in the UK we don't have a political movement focused entirely on trying to get the right policies into the right places. The government, occupied almost entirely by Covid-19 fallout, are unable to bring much attention to the good news on cleaner energy, and there's no one highlighting the obvious risks of a consumer-centric boosting of the economy to start the recovery. 

There aren't many mainstreamers yet stepping forward to say:

- A 4-day week would help with the unemployment numbers.
- Universal basic income post furlough. 
- Green-only HM government procurement.
- Green-only HM government investment.
- Slower recovery strategy policy, no 'rushing back' to bad ways.
- Whole communities consultation to set people priorities.
Greener recovery

Cornell West: Black Prophetic Fire

"I am what I am, because somebody loved me..."


There were loads of lessonomic highlights this month and a few new sustainability approaches too. But Less racism immediately is most important though. And zero racism everywhere is what I want. I'm more hopeful it's coming.

- Black lives matter: Patrick Hutchinson and Bryn Male
- Marcus Rashford achieves government U-turn on food vouchers.
- UKSSD & UNGC wrote to UK Prime Minister to seek confirmation the SDGs would infiltrate government thinking.
- Unilever confirmed they'll be ditching their own socially irresponsible brands (Magnum was mentioned) and they've allocated £1bn to supporting others to help the SDG agenda. 
- SSE made very big announcement of £££ to support cleaner energy.

What I really wanted for people/planet post lockdown: 

- A mega clean-up on road verges, while we could.
- National plan for tidy up grey and brown sites.
- All children receiving education in person or on line.
- National up-cycling plan to help re-purposing and the longevity of things.
- Incentives to get back to a new, slower normal.
- Food, health and education given clear priority.



THE ENORMOUS RISK OF IRRELEVANCE: 17 May, 2020

As lockdown (UK) starts to be released, the fear for those who want less of everything, is that people don't know how to ask for it.

01

Furlough vs UBI

The government has has to introduce a kind of UBI scheme, albeit temporarily. How will the people that always wanted this kind of thing ever claim it back?

02

Clear blue skies

Finally we can smell the air, everywhere. And it is something we will all want to cherish, forever. I hope and pray. 

03

Healthcare

We're going to learn a lot about this in the coming months. 

04

Education

Children should be schooled in person or on line, no matter what happens. No excuses.

Jason Hickel: professor of less 17 April 2020

I imagine everyone who has read Jason Hickel's book understands why he should be front of mind of anyone looking at the power of 'less'. From his Twitter updates during UK's 'lockdown' to the almost screaming recognition that the pandemic reveals truths about society we might never have all seen without it, Jason and his book The Divide (pls buy it directly from him if you can) are a cause for optimism. And even poetry shines through his analysis and explanation of why less of everything (especially wealth ending up in the hands of so few) would mean better longevity for more of us and less poverty. 

  
Click to his website

Well, we didn't see that coming..

17 March, 2020: Covid-19 has taken over and handed society the circular economic it needed. |:-)

Everything has changed

At times this week, it has almost felt like too much to process on the now, with so much to consider for the next month and year.

No more growth

With HM gov in the UK handing 2500 GBP to people made unemployed, it feels like we're flipped to a completely new social contract on the economy.

We'll need circular now

Those of us who have thought CE is a good idea (for longevity of everything) are still a bit shell shocked at the sudden arrival of the conditions we need to do it. Yay!

The Guardian: Adam Tooze

Many are saying this, in many different ways, but Adam's piece on 20 March 2020 is clear: people & planet first.

17 Feb 2020
Things are moving fast now in the world of lessonomics and marketing. Keeping up with all the major announcements is getting harder, reading them all - impossible. But here are a few.  

Big oil (BP) made a declaration about its move into a strategic greener future. With a new CEO and a decent step in the right direction - not enough for the likes of Extinction Rebellion, but certainly better than saying nothing. 

And HM gov backed RBS bank are saying they will no longer lend money to businesses that don't have a 'climate crisis' plan. Devil's is always in the detail but words are pretty warm.

There are a few big brand names that are starting to talk about the inclusion of old stuff (clothes in this example) in the marketing of new stuff. This one is interesting from Spanish clothing brand:  Adolfo Dominguez

LOANHOOD managed to get some free BBC publicity for a project that hadn't even started. Hopefully it will be around for many years and inspire others.

And the BBC published this short piece on the benefits of fixing things.
 
Toolkits are essential, but this website isn't one. Not yet. It's a blog to discover how a new approach to marketing might help people enjoy the results of #lessonomic thinking.  

17 SDGs and here are 17 lessonomics:
#lessonomics   #lessonomics   #lessonomics 
#lessonomics     #lessonomics #lessonomics  #lessonomics  
 #lessonomics #lessonomics    #lessonomics 
  #lessonomics #lessonomics   #lessonomics   #lessonomics 
#lessonomics    #lessonomics #lessonomic

It started on the undergound

We have time, but not much of it. There is an urgent need to turn things around and stop damaging the eco-systems we are so dependent on, faster than we find ways to repair them. Lessonomics is simply the social science of bringing about behavioural change in the right direction: less of what we don't want or need, more time and money to enjoy with friends and family.

Circulareconomy

Longevity / 
  proximity / 
    re-useability / 

Lessonomics isn't officially a 'thing'...yet! It's more like a thought experiment,
co-constructed by anyone who sees that we need to do less of some things, to achieve more of others.

from Wikipedia
Economics focuses on the behaviour and interactions of economic agents and how economies work. Micro-economics analyzes basic elements in the economy, including individual agents and markets, their interactions, and the outcomes of interactions. Individual agents may include, for example, households, firms, buyers, and sellers. Macro-economics analyzes the entire economy (meaning aggregated production, consumption, saving, and investment) and issues affecting it, including unemployment of resources (labour, capital, and land), inflation, economic growth, and the public policies that address these issues (monetary, fiscal, and other policies).

Simplified: 'household management' 





Lessonomics: 
A made up word that might be a way to easily describe lots of things like downward targets and non-monetary ways of measuring health wealth well-being and prosperity. 

So let's keep thinking together....


Reduce

Re-use

Recycle

Less owned cars
By 2030
Less office workers
:-)
new_icons-2
Less alcohol
?
new_icons-2
Less eating
!

Sphere:  ///pushes.gentle.wishes

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